1. Crop Inspection and Production Quality
Guaranteeing quality from the start – namely, field production
Specialised laboratory: certification, and export, testing
2. Economic Organisation of the Industry
Carrying out market studies and drawing up economic indicators
Securing revenues and using insurance tools
3. Expertise and Technical Activities in France
Seed maize: optimising production processes in fields and plants
Feed maize and high-moisture grain maize: strengthening the markets
4. Multi-target Communication
Maize and livestock growers: the “My Cow, my Feed Maize, and I” campaign
General public: the “Cet épi m’épate” campaign
5. Promoting the Elite Seeds Internationally
Promotion of French seeds origin – Maize In France – Semences d’Excellence : publications, conferences and exhibitions
Communication: specialized agricultural press, TV clips, social networks and website.
Popularization: training courses and events”